Idle assets
- Tents are used only 10 to 30 nights per year
- Owners hesitate to rent due to hassle and risk
- No simple, trusted way to monetize idle tents
Investor Overview
Roofwander
The rooftop tent marketplace shaping how people rent, experience, and decide.
Founded7 October 2025
HeadquartersBrussels
Team3 founders
StageMarketplace live
Market Context
Rooftop tent travel is booming.
Source: Google Trends, 2016 – March 2026. Relative search interest (0–100).
Major outdoor brands entered over the last 5 years
A rooftop tent is a foldable sleeping system mounted on a vehicle's roof rack.
Typical characteristics:
- Price range: €1,200 – €4,000+
- Installed on vehicle roof bars
- Setup time typically under 5 minutes
- Allows sleeping anywhere while road-tripping
Two main categories:
Soft shell
- lighter
- lower price
- manual unfolding
Hard shell
- faster setup
- more durable
- higher price
AI makes it cheaper than ever to build marketplaces, but not to build liquidity.
The real opportunity is to move early, build supply and community, and create network effects before the category consolidates.
THE PROBLEM
A fragmented market.
Limited rental access
- Few rental operators
- Availability tied to specific locations and dates
- Limited tent models available for trial
Difficult purchase decisions
- Buyers rely mostly on specs and marketing
- Large price differences between models
- Hard to compare tents based on actual use
This creates a gap between unused rooftop tents and travelers who want to try rooftop camping. A gap few players are solving.
THE SOLUTION
Rent. Review. Compare & buy.
Rental-first marketplace
- Owners and professional partners rent safely
- Roofwander handles bookings, payments, deposits, and insurance
↓
Real-world reviews
- Every rental generates feedback on the tent and the trip
- Reviews improve trust and product understanding
↓
Comparison-first buy side
- Users compare rooftop tents based on real-world experience
- Roofwander connects discovery to purchases through affiliate links
CATEGORY POSITION
Flexibility meets affordability.
Directional comparison of typical trip flexibility and accommodation cost.
Comfort / ConvenienceFlexibility / Freedom
AffordableExpensive
Rooftop Tent Travel
Mobile and flexible, with a lighter, lower-cost setup and fewer constraints than vans.
MARKET
The opportunity.
Total MarketAnnual market value
€450MCombined annual value of rooftop tent rentals and rooftop tent sales across our target markets.
Revenue OpportunityPlatform revenue pool
€50M+Estimated annual marketplace and affiliate revenue opportunity in Western Europe.
Roofwander target10-year ARR ambition
€18–22MTarget annual recurring revenue in Western markets.
Market Fundamentals
2M+
Rooftop tents in circulation
Global installed base — a large pool of mostly underused assets.
7.5–9%
Annual market growth
Category growth outpaces general outdoor gear, driven by road-trip culture, overlanding, and major brands entering the market.
Directional working estimates; detailed assumptions and the bottom-up model are available on request.
P2P platforms
e.g. Leboncoin, Facebook Marketplace
- fragmented listings across classifieds and forums
- no integrated booking system
- no trust infrastructure (payments, deposits, reviews)
Rental operators and resellers
- professional rental fleets
- limited locations and model selection
- inventory tied to physical shops
Brands
- strong product manufacturing
- single-brand perspective
- no rental marketplace or try-before-buy loop
BUSINESS MODEL
Revenue streams.
Rental marketplace
15%+ €5
Commission
~€35 / bookingat ~€200 booking value
Discovery & buying
~8%
Commission
~€175 / tent orderat ~€2.2k order value
Partner hub
B2B
Brands · manufacturers · resellers
Paid partnerships, lead gen & industry tools · Future revenue stream
Rental revenue is the current model. Buy-side and partner products expand revenue per user as marketplace liquidity grows.
TRACTION
Early traction.
164
active tents
Sharetribe API
23
transactions
Sharetribe API
310
users
Sharetribe API
11
reviews
Sharetribe API
Live
avg commission
Sharetribe API
6,451
unique visitors
PostHog API
Live metrics update from Sharetribe and PostHog on the deployed site.
Tap highlighted KPIs for details
Unique visitors by channel
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Users, live from Sharetribe
Real-time user breakdown by type:
-
Owners
-
Renters
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Reviews, live from Sharetribe
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Avg commission & CAC
Live avg commission from Sharetribe, compared to our base unit-economics model.
€35
Net revenue / booking (base)
€61 → €74
Max CAC / renter (with buy-side)
€70 → €85
Max CAC / owner (with buy-side)
Early paid tests on Meta and Google (~€5k spend): roughly €30 per sign-up, within our renter ceiling above.
Rental-only economics are viable standalone. Buy-side upside assumes 5% of renters purchase a tent (€175 commission), lifting allowable CAC without extra rental volume.
Why CAC decreases over time
- More listings and reviews improve conversion and trust
- SEO and content compound into organic traffic over time
- Referrals and brand awareness grow with usage
As liquidity and organic discovery improve, acquisition becomes cheaper and more predictable.
Full scenario model (conservative / base / optimistic). Excel available on request.
ROADMAP
Path to scalable growth.
Strategy
Product
2026Now
Validate
- Launch Belgium & France
- Validate customer acquisition
Marketplace · App · Pro MVP
- Roofwander live: P2P listings, bookings, payments, reviews
- Launch Roofwander mobile app
- Pro rentals MVP: shops & operators list on Roofwander
2027Next
Expand & Build
- Scale Belgium & France
- Launch new markets selectively
App · Pro · Buy-side
- Roofwander app: core flows, messaging, retention
- Pro rentals full: broader supply on Roofwander
- Buy-side: compare models from real trips, affiliate purchases
2028Later
Prepare to Scale
- Scale core markets
- Strengthen the marketplace
- Position for the next phase
Community · Tools · Pro
- Community features: gamification & discounts
- Stronger compatibility tools
- Tools & opportunities for professionals
FINANCE
Projected milestones.
Base operating plan; full assumptions available on request.
2026
500
Active listings
107
Annual rentals
0
Tents sold through platform
€3.5K
Turnover
2027
1,097
Active listings
1,813
Annual rentals
145
Tents sold through platform
€94K
Turnover
2028
1,912
Active listings
4,903
Annual rentals
615
Tents sold through platform
€301K
Turnover
| 2025 | 2026 | 2027 | 2028 | 2029 | |
|---|---|---|---|---|---|
| Registered users | 183 | 1,153 | 5,979 | 9,257 | 55,545 |
| Active listings | 92 | 500 | 1,097 | 1,912 | 5,984 |
| Annual rentals | 0 | 107 | 1,813 | 4,903 | 21,906 |
| Rooftop tents sold | 0 | 0 | 145 | 615 | 1,846 |
| Turnover (€) | 0 | 3,493 | 93,954 | 300,826 | 1,154,389 |
| Planned financing (€) | 15,000 | 309,200 | 0 | 1,000,000 | 0 |
| EBITDA (€) | (6,086) | (42,986) | (179,510) | (101,240) | (235,246) |
The 2028 financing line is a separate follow-on assumption, not part of the current €300–500k raise.
The plan prioritizes acquisition, market expansion, and hiring through 2029. The full model separates marketplace contribution economics from discretionary growth spend.
TEAM
The team.
Sebastian de Biolley
CEO & Co-Founder
Finance, administration, marketplace content, and paid acquisition.
Samuele Lensi
CTO & Co-Founder
Product development, infrastructure, and technical planning.
Lucas Darde
COO & Co-Founder
Business development, partnerships, and customer support.
Full-time commitment
Three founders working together full-time, with clear weekly ownership.
Technology in-house
Product and infrastructure are owned by the founding team.
Clear operating domains
Product, operations, finance, growth, and partnerships have named owners.
THE ASK
The ask.
Current raise
€300–500k
Capital to expand marketplace supply and demand while continuing product development and lean operations.
People and specialist consultants are distributed across all four initiatives.
35%
Demand acquisition
SEO, paid acquisition, content, brand awareness, and customer acquisition.
30%
Product & platform
Marketplace development, mobile app, compatibility tools, and platform improvements.
25%
Supply expansion
Owner acquisition, partnerships, regional expansion, and professional supply.
10%
Operations
Legal, accounting, software, insurance setup, and administration.
NEXT STEP
Schedule a call.
We'd love to walk you through the opportunity, share more detail on traction and the ask, and answer your questions.
Marketplace liveBelgium & FranceRaising €300–500k
Pick a time that works for you. We look forward to the conversation.